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Oil Change Strategy Every Service-Based Entrepreneur Should Adopt

Something very unique and clever happens during every oil change at the popular oil change centers around the country. Halfway through the process, the auto technician comes over with two air filters in his or her hand. One of them is brand new and the other is off-colored and dirty. At that point, it is...

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Oil Change Strategy Every Service-Based Entrepreneur Should Adopt

If You Only Read One Article on Influence & Persuasion…This is It!

 The 5 Basic Truths About Influencing Your Prospective Clients, Patients, or Customers.  If you understand the simple wiring of the brain, you will be able to reproducibly influence with integrity in order to convert more, collect more revenue, and produce more profits. If you are  a service-based entrepreneur communicating with humans, these strategies apply to...

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If You Only Read One Article on Influence & Persuasion…This is It!

I Took My 7 Year-Old Horse Riding This Weekend and… Here’s the Influence Lesson I Learned

I Took My 7 Year-Old Horseback Riding this Weekend… One Key Element of Riding a Horse Applies to Having Greater Influence and Conversions in Life and Your Business Over the weekend, I took my daughter horseback riding for her 7th birthday. This was only my second time on a horse. The first was last year...

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I Took My 7 Year-Old Horse Riding This Weekend and… Here’s the Influence Lesson I Learned

Communicate More Like an Introvert to Increase Influence and Income

I am an introvert. Yet I have spoken all over the world and love communicating to large groups of people. And I have built multiple successful businesses because of how I learned to influence with integrity through specific communication strategies.  I am the middle child of 8 kids. When I grew up I was never...

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Communicate More Like an Introvert to Increase Influence and Income

All Educated Service-Based Entrepreneurs (Don’t Do This)

Many educated entrepreneurs fall into a dangerous trap. They can’t communicate well and it puts a ceiling on the success of their business and influence. First off, they go to school and get a degree. This is great! But the problems arise when they open a business and continue communicating to their potential clients, customers...

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All Educated Service-Based Entrepreneurs (Don’t Do This)