Something very unique and clever happens during every oil change at the popular oil change centers around the country. Halfway through the process, the auto technician comes over with two air filters in his or her hand. One of them is brand new and the other is off-colored and dirty. At that point, it is…

 The 5 Basic Truths About Influencing Your Prospective Clients, Patients, or Customers.  If you understand the simple wiring of the brain, you will be able to reproducibly influence with integrity in order to convert more, collect more revenue, and produce more profits. If you are  a service-based entrepreneur communicating with humans, these strategies apply to…

I am an introvert. Yet I have spoken all over the world and love communicating to large groups of people. And I have built multiple successful businesses because of how I learned to influence with integrity through specific communication strategies.  I am the middle child of 8 kids. When I grew up I was never…

Many educated entrepreneurs fall into a dangerous trap. They can’t communicate well and it puts a ceiling on the success of their business and influence. First off, they go to school and get a degree. This is great! But the problems arise when they open a business and continue communicating to their potential clients, customers…

Five Persuasion Techniques To Maximize Your Business’ Potential   Persuasiveness is an attribute that most successful business leaders possess to some degree. To be able to convince someone to buy something from you, as opposed to a competitor, requires all the core components of persuasion. You need to be able to build a brand and…

5 Software as a Service (SaaS) Companies Every Business Should Implement Immediately    Launching your Brand is no easy task. Opening a wellness practice, business, website, etc. is not only a massive challenge but it’s a massive accomplishment. So right off the bat, I want to say congratulations for making it through the program. You’ve jumped…